Savings in the sports and performance car market are hard to come by, but savvy buyers can still haggle up to 11% off the cash price of some models

Two new models enter our top 20 this month, with steady but healthy figures for our used traffic.

One car leapt into the top five last month thanks to winning at our Car of the Year Awards ceremony in January, but which model was it?

Discounts are down in this competitive segment, but some manufacturers are still offering savings of up to 8.1%

Ahead of the arrival of the new 22 number plate on 1 March, our Target Price mystery shoppers reveal the 12 biggest percentage discounts available.

Average discounts are at an all-time low, giving dealers a lot of power in the buying process. Some brands are bucking the trend, though, offering discounts of up to 12.9%

Britain's most in-demand cars revealed, plus our latest market insight and analysis

What Car?'s sister title has used everything from an e-scooter to an electric van to set a host of new lap records at Brands Hatch

“We have a long-term vision that we can mobilise behind. My job is to take that and feedback how we’ll apply it to the UK market.”

What Car? is one of several Haymarket magazines to have increased its circulation in 2021, with ABC figures up by 7.4%

Several Car of the Year Award winners were propelled up our rankings last month, but you might be surprised to see which other models potential buyers were interested in

Our Target Price research reveals the models buyers are most likely to save a bundle on, plus the cars where dealers can best defend their margins

One brand spearheaded our video content last month, but you might be surprised to see what else visitors to our YouTube channel were watching

The view from Paul Philpott, President and CEO, Kia UK

Despite large discounts one brand has slipped four places on our top 20, while interest in What Car? Award winners meant gains for others

Many dealer groups are reporting record profits as consumers’ expectations of buying a new car with a high discount further recede

This new downloadable version of What Car? Insight contains our latest data analysis, alongside industry news and features

Several Car of the Year Award winners were propelled up our rankings last month, but you might be surprised to see which other models potential buyers were interested in.