What Car? magazine records impressive ABC circulation rises

What Car? magazine records impressive ABC circulation rises

What Car? is one of several Haymarket magazines to have increased its circulation in 2021, with ABC figures up by 7.4%

What Car? and Classic & Sports Car magazines have increased their circulations, according to the latest audited ABC figures.

Both Haymarket Automotive monthly titles surged despite incredibly turbulent market conditions, with pandemic restrictions including lockdowns and travel restrictions, including at airports where sales of monthly titles are traditionally strong.

What Car?’s performance also defied an incredibly challenging new car sales market, with the availability of new cars heavily restricted as a result of semiconductor chip shortages, highlighting its ongoing strength as a trusted resource of information for car buyers.

What Car? Insights
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