The average cash Target Price discount among the family SUV market is continuing its downward trend, reducing by more than 22%, in relative terms, over the last quarter.This means that consumers can currently expect to negotiate a typical £1344 per car cash Target Price saving when buying in this competitive sector.The additional PCP finance-based support from the car manufacturers reveals a month-on-month increase in the average finance deposit contribution, from £763 per car to £791. The benefit of this, however, is offset by an increase in the corresponding average PCP APR, up from 4.8% to 5.1%.After allowing for dealer contributions towards the manufacturer’s finance offers, the cash Target Price discount is adjusted to £1078 per car. Combined with the £792 average PCP finance deposit contribution, this means the total (cash and finance) average Target Price saving available across the family SUVs segment is £1870 per car. The best average cash Target Price discounts are available on Seat Ateca versions (8.1% or £2510 per car) Peugeot 3008 models (7.4% or £2724 per car) and Toyota C-HR variants (6.3% or £2004 per car).At the other end of the scale customers will be lucky to haggle a 1% transaction price saving when buying Dacia Duster models, Range Rover Evoque variants, and Volvo XC40 versions.Toyota is the only manufacturer to offer a zero interest PCP deal (with a £1000 per car deposit contribution) on top of the cash Target Price saving on C-HR variants.[/logged_in]