Our latest industry survey of more than 800 Whatcar.com users reveals that while 28% of buyers are currently in the market for an electric car, 32% would be more willing to buy one from a traditional vehicle manufacturer than they would from a new electric car brand.
“We have to remember that battery-electric won’t suit every application. I’m optimistic that they will sell amazingly, but the reality of business is that not everyone will have made the switch by 2030.”
Should car factories be nimble in the shift to electrification, or will scale be the key? Micro-factories aren't a new concept but are gaining in popularity thanks to start-up disruptors, yet legacy manufacturers are ploughing billions into enormous sites. Is a huge shift on the horizon?
Listen as we discuss with Peter Wells, pro-dean of public value at Cardiff Business School, and Erik Torseke, director of operations and supply chain at INEOS Automotive.