It used to be that MPVs were a safe haven for bargain-hunting car buyers. What MPVs lacked in desirability, compared with the ever-growing stable of SUV competitors, they made up for in much larger Target Price discounts. But this is no more. The effects of the supply squeeze across many new cars have finally reached MPVs, with the average cash Target Price discount plummeting to an all-time low of 5% or £1668 per car. This means that the average cash Target Price across the MPV segment is 45% lower than its pre-pandemic level.Much of the reduction in typically achievable savings has come from manufacturers removing or reducing cash support offers on variants such as Citroen’s Grand C4 Space Tourer, Peugeot Rifter, and the Volkswagen Touran.On other models that have managed to maintain a cross-segment competitive desirability, such as BMW 2-series Active Tourer and Fiat 500X, salespeople have kept Target Price discounts below 2.5%.After allowing for dealer contributions towards manufacturer’s finance offers, the cash Target Price discount is adjusted to £1378 per car. When customers buy using a manufacturer-backed PCP deal, at an average 4% APR, they can take advantage of an average £519 per car finance deposit contribution. This means the total (cash and finance) average Target Price saving available across the MPV segment is £1897 per car.Dealers’ sales efforts continue to be supported with manufacturer’s finance incentives, albeit at a reduced level. The typically available PCP APR is up from 3.8% to 4% and the average associated finance deposit contribution is down from £701 per car to £519.[/logged_in]