Our latest data reveals another all-time low for the average cash Target Price discount, meaning consumers can currently expect to haggle a typical 4.3% – or £1781 – per car saving when buying a new car.This represents seven consecutive monthly reductions in Target Price discounts, and highlights how much the negotiating power has shifted in favour of car dealers. It is especially evident across all the SUV segments (except small SUVs), plus small cars and sports and performance cars, where the average cash Target Price discount has reduced by more than 19%, in relative terms, over the last quarter. This is both due to market fluctuations and to the ongoing semiconductor chip shortage and associated supply issues.But the overall pace of the decline in typically achievable transaction price savings has slowed over the last quarter, and some of our industry contacts are suggesting that a discount floor might have been reached, and that a period of stabilisation or even increasing Target Price discounts could come next.As this materialises, it will be vital for consumers to shop around for deals between dealers and widen their car choice beyond initial preferences and brand loyalty, because the rate of recovery will vary considerably between car manufacturers.The adjusted average cash Target Price discount, after allowing for dealer contributions to manufacturer’s finance offers, is £1521 per car. When buying using a PCP deal, at an average 5.2% APR, consumers can also get a typical £933 per car finance deposit contribution, which results in a combined (cash and finance) Target Price saving of £2454 per car.Jeep dealers are currently the most generous when offering an average cash Target Price discount across a model range, at 12.9%, followed by Renault at 9.3% and Suzuki at 8.7%.[/logged_in]