A run of nine consecutive monthly reductions in the average cash Target Price discount has come to an end. The typically achievable transaction price discount in showrooms is now 3.7%, or £1563 per car, and this current index has broken the negative trend with a 0.1% increase over last month.Deeper analysis reveals that month-on-month increases of up to 40% (in relative terms) are present in half of the vehicle segments within our Target Price inventory.While the overall amount of cash Target Price discount typically available remains at a historically low level, any signs indicating that dealers may soon have to start thinking about competing for sales more aggressively will be welcome news for consumers.Moves by manufacturers to reduce the amount of finance-based support may also start to add pressure on dealers to compensate for the additional financing costs with better cash discounts.Compared with last month, the average PCP APR across all segments has increased from 5.3% to 6.2%, while the corresponding average finance deposit contribution has dipped by 16.6% (in relative terms) from £895 per car down to £746 per car.The adjusted average cash Target Price discount, after allowing for dealer contributions to the manufacturer’s finance offers, is £1315 per car. When buying using a PCP deal, at the average 6.2% APR, consumers also get a typical £746 per car finance deposit contribution, which results in a combined (cash and finance) Target Price saving of £2061 per car.Smart dealers are currently the most generous when offering an average cash Target Price discount across a model range, at 8.5%, followed by Renault at 7.3% and Peugeot at 6.4%.Seat has the biggest decrease in the typically achievable cash Target Price discount, with a 2.2% reduction across the range, down from 5.3% to 3.1%[/logged_in]