Online vs bricks 'n' mortar
How we’ll buy our cars in the future: Is it a digital or physical outlook for car retailers? Experts give their verdict
The pandemic led to big shifts in the car buying world, as retailers adapted to click and collect services to keep their businesses going. But is the future digital , or will we keep visiting a physical showroom to buy cars?
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Daksh has over 28 years’ experience in the automotive retail sector and joined the Company in 2008 as its Chief Executive Officer. Before this, he was a Franchise Director for Inchcape for seven years where he was responsible for the Volkswagen, Audi and Mercedes-Benz brands.
Daksh also served as Chief Operating Officer of Accident Exchange Group PLC and prior to joining the Group was Group Managing Director for Ridgeway Group. Until 2 April 2015, he was a director of Marshall of Cambridge (Holdings) limited and is vice chairman of the UK automotive industry charity, BEN. Daksh is also a Patron of the Automotive Thirty Percent Club.
Lex Kerssemakers leads the global commercial structure at Volvo, covering all sales operations, online business expansion, marketing and brand management, while also responsible for both HQ capabilities and regional deliveries. He is leading the commercial transformation globally, in which Volvo Cars is implementing new ways to reach consumers together with its retail partners: changing what, how and where cars and services are sold.
Lex has a fundamental understanding of product strategy, purchasing, sales and marketing and has led international teams in the UK, Germany, Sweden, Netherlands and the US. He has served under Swedish, US and Chinese ownership, aligning shareholder and customer perspectives. Lex has been a member of the Executive Management Team of Volvo Car Group during 2004-2008 and also since August 2010.
Michelle leads a team of international marketers and is responsible for multiple brands, PR and external communications for Keyloop.
It is her role to lead in the creation of marketing strategies which involves developing the voice for Keyloop across regions. With a passion for marketing strategy, creative design, marketing analytics and developing team talent, she has previously held marketing roles at companies including Barclays, 3M and Google.
Michelle has played a key role in the initiation and analysis of the Digitalisation research, commissioned by Keyloop, working with research firm Frost & Sullivan to explore the latest consumer attitudes to digital transformation in automotive retail and aftersales.
Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.
From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.
Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?, Move Electric and Pistonheads, and also writes a regular column for The Sun.
He graduated from Norton College in Sheffield in 2008 with an NCTJ journalism qualification.