How to make a luxury website
As car sales head increasingly online, how do the luxury brands ensure that you give customers a ‘premium’ digital experience?
Join the conversation with guest speakers Darren Jobling, CEO at ZeroLight, Brett Ward, CTO at H.R Owen and Autocar's very own Editor, Mark Tisshaw.
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Darren Jobling is a games industry veteran, whose DNA is in one of the world’s largest independent developers specialising in racing & driving games, Eutechnyx. Darren launched ZeroLight as a new start up in 2014, with the objective of creating a digital platform to help the world’s biggest car makers sell their vehicles in the world of omni-channel customer journeys. Contract wins quickly followed with VW, Mitsubishi, Audi, Lucid Motors, Cadillac, Acura, Facebook, Amazon, and others, resulting in ZeroLight being recognised as one of the Top 100 Start-Ups in the UK. Rated as one of the Most Ambitious Business Leaders in the UK, Darren is a committed innovator and curator of technology talent, trusted as a direct-to-consumer strategic advisor to the world’s largest OEMs.
Brett Ward leads H.R. Owen's digital strategy across all brands within the Group, from Aston Martin to Rimac Automobili. Already renowned as one of the leading retail groups in the world, Brett's challenge has been to transfer H.R. Owen's luxurious customer-first physical showroom experience into the digital landscape, while also bringing some of the digital innovations he's built online back into the showroom environment in a seamless journey. His long-term digital strategy will ensure H.R. Owen continues to set the standard for automotive retail in an ever-evolving online landscape. Brett has nearly 25 years' experience in the automotive industry, he is highly regarded as a digital thought leader, speaker and contributor, previously holding roles at Manheim working with multiple OEMs and retail groups and more recently, Head of Online Retail for an automotive fintech leader, supporting numerous digital transformation projects.
Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.
From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.
Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?, Move Electric and Pistonheads, and also writes a regular column for The Sun.
He graduated from Norton College in Sheffield in 2008 with an NCTJ journalism qualification.