Tony Whitehorn, former CEO of Hyundai UK, Matthew Patchett, from automotive customer experience specialists Reputation, and Martin Sewell, COO of Rocker Tech, join us for the next instalment of Autocar Business Live, discussing why the in-person car dealer experience is more crucial than ever.
As manufacturers like Polestar and Mercedes-Benz begin to take sales in-house with direct-to-customer agency models, we explore how dealerships can take on the challenge and continue to grow, evolve and attract new customers. Can agency and dealership models co-exist? Are customers willing to travel for a top-draw in-person experience? How can dealerships improve their online presence?
We’ll answer those questions and more in this live, free-to-join webinar, getting our experts to pass comment and give advice to dealers in this challenging time.
The webinar will be hosted by Autocar’s Mark Tisshaw, as we take a deep-dive into improving the dealership experience.
Audience members will be able to submit questions during the event, which will be addressed during the webinar, time permitting.
Autocar Business is our industry-focussed brand, which provides news and insight into the business of the automotive world.
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SpeakersMartin Sewell COO Rockar Tech
Matthew Patchett Senior CX Strategist Reputation
Tony Whitehorn Consultant and advisor Endava
Mark Tisshaw Editor Autocar
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Martin Sewell is COO of Rockar Tech who provide OEM's full end to end online platforms that support traditional franchise and direct models. With proven technology to support true omni-channel retail, along with a client success team that shares all the methodologies required to be successful, using powerful data reporting, developed from the original Rockar Retail business. Martin has over 30 years of industry and tech experience, working in both OEM and Dealer Group roles before joining Rockar Tech.
Matthew Patchett is a Senior CX Strategist at Reputation, the world's leading Reputation Experience Management platform. Matthew joined Reputation in 2021, bringing with him close to 20 years’ of experience within the automotive sector. He has a wealth of experience in the design, implementation and integration of large scale Voice of Customer programmes, having previously been responsible for the Customer Experience Management programme at VWG UK. Matthew is a firm believer in linking business and CX data together in order tell compelling customer stories, that help businesses make informed business decisions.
Tony Whitehorn is a consultant and advisor to Endava, a software development company. Previously, he was with Hyundai Motor Company UK for over 17 years, rising from managing director to president and CEO. He continues to have an executive advisor role with the company.
He has spent his entire career in the automotive industry, joining Renault from Cardiff University and then going on to work for Toyota GB as operations director.
Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.
From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.
Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?, Move Electric and Pistonheads, and also writes a regular column for The Sun.
He graduated from Norton College in Sheffield in 2008 with an NCTJ journalism qualification.